TL;DR

• Video lead generation turns casual viewers into real leads (and maybe fans).
• Use calls-to-action, irresistible freebies, and the right video types to boost sign-ups.
• Test content and channels, and don’t be afraid to get a little creative (or weird).
• Capture leads with smart forms and playful CTAs—no cat videos required, but they help.

In This Article

Why Video Lead Generation?

So, you’ve got people watching your videos—congrats! But how do you turn those accidental clicks into loyal fans, newsletter subscribers, or, dare we say, paying customers? Welcome to the magical world of video lead generation, where the goal is to get viewers so excited they hand over their email faster than you can say “free template.”

• Encourage Brand Interaction: Get viewers to actually do something besides hitting “skip ad.”
• Increase Opt-In Conversion: Offer so much value up front, people feel guilty not giving you their email.
• Speed Up Sales: Warm up leads so they’re ready to buy before you even finish your coffee.

3-Step Quick-Start Guide

1. Test Content and Channels: Try different video styles and platforms. Maybe your audience loves TikTok dances, or maybe they prefer explainer videos on LinkedIn. Only one way to find out!
2. Include a Call to Action (CTA): Don’t be shy—tell viewers exactly what you want them to do. “Click here!” “Sign up!” “Send snacks!”
3. Capture with Lead Magnets: Dangle irresistible freebies—think cheat sheets, mini-courses, or that secret recipe for banana bread.

10 Video Types That Bring in Leads

• Testimonials That Walk (and Talk) Like Your Customers: Skip the “I loved this!” and show real people using your product. Bonus points for dogs or grandmas.
• Explainer Videos That Actually Explain (Feelings, Not Just Features): Start with your audience’s pain points. “Tired of writer’s block? Us too!”
• Educational Content That Makes People Smarter (and Want Your Product): Teach something useful, but make sure it circles back to your product.
• Behind-the-Scenes with Real Results: Show what happens behind the curtain, but focus on how your process helps customers.
• Thought Leadership with Radical Transparency: Don’t just brag about your wins—show how you got there (and maybe where you tripped).
• Before & After Videos That Actually Matter: Make sure your before-and-after is relevant. “Before: Sad. After: Happy (thanks to our product)!”
• Product Demos That Tell a Story: Don’t just show the product—put it in a real-life scenario. “Watch how our blender saves breakfast for this sleep-deprived parent.”
• Best Practice Content That Breaks the Rules: Share a hot take. “Everything you know about email marketing is wrong.”
• Narrative Storytelling with Sneaky Product Placement: Tell a story that tugs at the heartstrings, with your product making a cameo.
• Video Library Built for Search: Make videos that answer burning questions, and optimize them so people actually find them.

How to Capture Those Precious Leads

• Embedded Sign-Up Form: Stick a sign-up form right next to your video. Easy, non-intrusive, and perfect for lazy browsers.
• Gated Video Lead Capture: Give away the first taste for free, then lock the rest behind a sign-up wall. Like Netflix, but with more forms and fewer cliffhangers.
• In-Player CTA During Video: Pop up a CTA during the juiciest part of your video. “Want more? Click here!”
• Post-Play Screen CTA: When the video ends, hit them with a CTA. They made it to the end—they’re clearly interested (or asleep with autoplay on).

Next Steps: Convert and Keep ‘Em

You’ve got the lead—now what? Keep the momentum going with more video, more value, and maybe a few memes. For more tips, check out Increase Brand Awareness with Video Marketing (or just keep making awesome videos).

There you have it: video lead generation, now with 20% more laughs and 100% more actionable tips!